Covid4Report-KimesRoberts-1_Page_01-1030x579.jpg

How Hotels Have Responded To COVID-19


Sherri Kimes & Dave Roberts from Cornell University School of Hotel Administration shares their research analysis on post-covid-19 and how the hotel industry has responded to it.


This research was done on different areas of the hotel including the evolution of guest mix, shifting of roles in Revenue Management, demand forecasting trends, the role of OTAs and other factors.

Table of content inside the e-research include: 

  • Demographic Results of Survey
  • Analysis Agenda 
  • Hotel Performance: 2019 Performance vs Expectations 6 Months Ago, Evolution of Guest Mix, Domestic Business Insights Comparative Analysis
  • Revenue Management: Changing Role of RM, Impact of COVID on RM, Cooperation between different departments Time Allocation Differences, Demand Generation Techniques, Importance of OTAs in Generating Demand, Forecasting Methods
  • Price War Overview: Price War Triggers, Price War Avoidance Tactics.
  • Moving Forward: Most Important Thing Learned, Five Most Surprising Things Learned, Quantitative Takeaways

Here are some highlights from the research:

1) Evolution of Guest Mix

Evolution of Guest Mix How hotels have responded to COVID-19

 

2) Changing Role of Revenue Manager

Changing Role of Revenue Manager

Impact of COVID on RM

Impact of COVID on RM

3) Demand Generation Techniques

Demand Generation Techniques

4) Importance of OTAs in Generating Demand

Importance of OTAs in Generating Demand

5) Price War Avoidance Tactics

Price War Avoidance Tactics

Most Important Thing Learned

Most Important Thing Learned


To read the full report here


This article has been written by guest writers  Sherri Kimes and Dave Roberts from Cornell University.

 

How Hotels Have Responded to COVID-19 Key Takeaways was last modified: June 16th, 2021 by Nashi Dasgupta



Source link

FREE DOWNLOAD!
Get Exclusive Offers and Tips To
Make Your Trip Memorable
Sign Up For Our Newsletter Today!
SIGN UP

Share this post

Share on facebook
Share on google
Share on twitter
Share on linkedin
Share on pinterest
Share on print
Share on email
Last Minute Vacations Package

SAVE UP TO 80%

Enter Your Email To Find Discount On Your Dream Vacations!
GET MY DISCOUNT OFFER
Hurry up, Limited Deals Available!
close-link
FREE DOWNLOAD!
Get Exclusive Offers and Tips To
Make Your Trip Memorable
Sign Up For Our Newsletter Today!
SIGN UP
Close

Save Money for Future
by Using

Deals and Offers

Since Family Comes First.
GET IN TOUCH
close-link